Company Overview
Gerber BabyNes is a new product from Nestlé, which consists of a dispenser machine, an advanced line of baby formula, and a suite of smart services. Similar to a Keurig machine for coffee, the user inserts a capsule into the dispenser, and in a matter of seconds the machine produces a bottle of baby formula heated to the perfect temperature. The dispenser is also wifi enabled, allowing the user to sync with MyBabyNes smart services. With MyBabyNes, parents can track their baby's feeding habits, growth, and even their mood.
Role and Responsibilities
I met with senior leaders at Nestlé to kickoff a new online store for the US market. Optaros had worked with the BabyNes group in the past to roll out multiple storefronts internationally, but for the US market, Nestlé leaders wanted to build a unique, tailored experience. I joined the team as a frontend development and eCommerce subject matter expert. I shaped the conversation around the new storefront and helped refine business requirements so that the development team could deliver a solution on time and on budget.
Achievements
Successfully launched new Nestlé product into the US market.
Subject Matter Expert: Helped senior Nestlé leaders make informed technology decisions, while ensuring the project remained on time and on budget.
Front-End Development Lead: Directed the front-end architecture for the US eCommerce store. Led the front-end team in code reviews, and provided coding guidance throughout the project.
Fully Responsive: Architected the site to be fully responsive from widescreen desktop devices down to mobile.
