Company Overview
The Coach Factory online store is a private event retailing site. Membership is by invite only, and members gain access to exclusive sales and deals throughout the year.
Role and Responsibilities
I collaborated closely with the Coach internal design team to design and deliver both an eCommerce online store and then a mobile instance of that store. The Coach design group had limited experience with the web, so I helped direct the team utilizing his knowledge of industry and development best practices. I participated in design reviews and produced and edited numerous high-quality visual design comps. I then led the frontend development effort.
Achievements
eCommerce Site: Developed and delivered Coach's first private event retailing site, which resulted in the highest online sales that the company has ever received. Collaborated closely with senior leaders at Coach, as well as backend developers, engineers, and QA to deliver a site that performs extremely well, even with high customer volume.
Mobile Site: Worked with Coach design team to deliver a mobile site that adheres to industry best practices. Contributed heavily to design reviews with the client and produced visual design comps. Developed and delivered a mobile instance of the eCommerce site.
